Leave it to Rick Owens to elevate the mundane act of brushing your teeth into something bordering on sacred. His latest partnership with Swedish oral care house Selahatin is less about fresh breath and more about intentionality, turning routine into ritual. The four-piece capsule, which includes a whitening paste, mouthwash, Eau d'Extrait Oral and a handmade horn toothbrush, feels more like a collection of ceremonial artifacts than bathroom staples. Selahatin founder Kristoffer Vural launched the brand after a stroke reshaped his perspective, inspiring him to bring beauty and meaning to everyday essentials. Owens, a longtime advocate for treating the ordinary with reverence, takes that ethos and drags it into darker territory. The custom scent profile is deliberately austere, blending verbena, shadowy citrus, juniper and pepper to slice through the residue of cigarettes, espresso and late-night cocktails. In an era where wellness has become synonymous with softness, this is gothic self-care at its finest: severe, sensual and just unsettling enough to make your morning routine feel like an act of devotion.