Bang & Olufsen marks its centennial not with sonic upgrades, but with a bold statement of intent. The Beolab 90 Phantom and Mirage Editions reimagine the flagship loudspeaker as sculpture, with sound as a secondary consideration. Phantom abandons the traditional soft exterior for black metal mesh and pearl-blasted aluminum, revealing raw geometry and engineering with the precision of brutalist watchmaking. Mirage takes the inverse approach: a hand-anodized gradient shifts from electric blue to magenta as you move around it, a visual translation of the frequencies it produces. The internal architecture remains untouched, with 18 drivers, beam-forming technology, and room-aware acoustics all intact. That continuity is deliberate. These editions reject the notion of feature creep in favor of something more radical: a redefined relationship between technology and domestic space. While the industry chases invisibility, embedding speakers into walls and disguising devices as decor, B&O doubles down on presence. The bet here is that objects this intentional have earned their place in the room.