Sony's latest Bravia Theater Bar 5 and Bar 7 represent something more compelling than another iteration of the soundbar. They signal a deliberate pivot toward modular home cinema, a system designed to evolve alongside the spaces it inhabits. The Bar 5 caters to compact environments with virtual Atmos capabilities, while the Bar 7 pushes further into immersive territory through 360 Spatial Sound, up-firing drivers, and dual-subwoofer compatibility. Pair them with the sculptural Rear 9 speakers and stackable subwoofers, and Sony's vision of cinematic living transcends tagline territory. This is infrastructure you build with, not beyond.